The ability to plan, analyze and mitigate product, project and program obstacles to success and take advantage of opportunities is key to innovation and for delivering highly successful products and services that customers will buy.
One of the best elicitation techniques available to promote diverse and creative thinking is Brainstorming. Advertising executive, Alex Osborn, created the term “brainstorming” in 1939. According to Osborn, “Brainstorm means using the brain to storm a creative problem and to do so ‘in commando fashion’, each stormer audaciously attacking the same objective.”
But how do you get people to audaciously attack the same objective?
Wherever we turn, it seems like we are confronted by shaking heads, thumbs down, obstacles, brush-offs, and closed doors. “NO” can surround us like a fog that refuses to be burned off by the sun.
Negativity is a problem because it reduces morale and productivity of your team members and increases turnover